ArtCenter’s DesignMatters program partnered with Cedars-Sinai and the LA Rec and Parks Department to create a public health initiative designed to get Angelenos healthy and create lasting behavior change. Shine LA is a campaign that leverages the rich content of public programming to create an integrated system to get LA moving in preparation for the 2028 Olympics and beyond. This project went on to win silver in IDSA.
My role: Art Direction, Copywriting, Video
Team: Stephanie Cho, Jordan Riggins, Chelsea Lee, Julia Nanas, Serda Ursan, Sophia De Lara