Millennials and Gen Z’ers want to help dogs in need of homes but most aren’t in the position to own one. Brooks Buddy Up is a mobile site that pairs local runners their new running partners: dogs from the ASPCA. Simply choose a shelter nearby, available pup, and get going. From appropriate trails nearby to hooking runners up with a Buddy Pack, we made it easy to run for good.
The world is filled with charity races from Boston marathon to breast cancer awareness. Brooks will host Buddy Run, a 5k event that allows the community to raise money for local shelters.
My role: Art Direction, Copywriting, Video
Team: Jordan Riggins, Chelsea Lee