The true reason behind the Aqua Net die hard obsession is its dependability. People trust that no matter what “look” they want to pull, it’ll hold. I wanted to create a campaign that matched what Aqua Net used to represent.
While bringing back the nostalgic qualities to the hair product, I wanted to continue releasing Aqua Nets hair tutorials, but with a twist by modernizing the message of how eccentric this hairspray allows you to be.